George and I decided that our best idea for an ident is the one where there is a man in a suit sitting on a train. A man in a camel suit comes in and sits next to him, after a while the guy in the suit opens his suitcase, pulls some head phones out and starts playing drum and bass music loudly from his suitcase. This is the best one of our ideas as it fits our target of men/ women who work all day and joke around and have fun whenever there not in work. I think the strange parts we will use (including black and white shots with colour on one side) will make the piece interesting, original and exciting.