Focus Group

Research Plan

Btec l3 Unit 3 Research Grid-1

All the questionnaires that were answered

 These are all the survey that were given out and answered. What I gathered from this information was that the between the ages of 15-18 the most popular channel is E4 and the favourite program is Big Bang Theory so this would be around the best time to show our advert as our demographic is most likely to be watching at this time.

What I learnt from my audience feedback/Focus group

In my questionnaire:
4 of them who answered were 16 and one was 33 (Parent)
3 gave it a 5 out of 5 for How entertaining they thought it was and 2 said 4 out of 5
When I asked how well did it sell the academy 3 of them said 5 out of 5, one said 4 out of 5, one said 3 out of 5.
When asked if it was easy to follow everyone i interviewed said yes
When asked if they would consider going to the academy all said yes except the one who was 33 but he did comment that his son might
When asked if the video was represented positively everyone commented yes